Beet Juice Betty
Visual identity and packaging for a cold-pressed juice
Creating a visual story for a raw, cold-pressed, organic, vegan juice – emphasizing the real fruits and vegetables that go into every bottle – all while conveying a fun, bold personality? This is my dream assignment. Yes, I can make this work.
I hand-lettered the logo and drew ingredient illustrations to create something custom, unique and filled with personality.
To bring more life to the brand, I created repeat patterns using illustrations of the ingredients in the juice.
Social features information about the two available flavors and images of bottles and recipes out in the real world.
