First Ally Law Group
Visual identity, naming and website for a law firm
First Ally Law Group is passionate about helping others, building relationships and fighting for their clients with the dignity and respect they deserve. It was important for the logo to reflect this passion, yet look strong and confident.
The two women of First Ally were dream clients, trusting the process of how to create a brand and being clear and decisive about their vision. Their passion for equality made this an easy project to work on and love.
This classic serifed font, with its fun ball terminals, felt both timeless and friendly. The FA icon represents a wax seal, giving the sense of authenticity and importance.
I created a simple website using imagery of people to show First Ally’s passion for helping others and building relationships.
Since the firm was new, it was important to have guidelines to help create a consistant and cohesive brand.
