Free Bread
Visual identity for a gluten-free bread company
Free Bread’s founder asked me to create a memorable visual identity for her gluten-free bread company that would evoke all the nostalgic, happy feels she got from eating a (gluten-packed) hearty, crusty, toothy bread.
She wanted a logo that looked hand-made, like her bread. Yet clean, bright, fun and happy.
For a more custom look, I chose to hand-letter the word mark. The grainy texture was used to mimic the surface of the bread.
I created icons to showcase the simple ingredients.
These were initial sketches (done in Procreate).
