Rung for Women
Website design and recruitment campaign
Work done at Cannonball Agency
Images by Jennifer Silverberg
Rung for Women is a St. Louis-based, non-profit that designs programs for women to learn new skills, accelerate their careers and get paid for what they’re worth.
Our assignment had two objectives. First was to rework their website with a fresh look that represented the strong, brave and dedicated women who used their services. And second, they needed a campaign that would help them recruit the perfect women for their spring member program.
Using existing brand colors, I created bold graphics that highlighted the dynamic members of Rung for Women.
The recruitment campaign featured images of women who had successfully gone through the Rung program, helping potential members see themselves.
